Every Mission Needs a Guide
Small nonprofit and mission-driven leaders are asked to do more with less every day. Guidepost Marketing helps organizations turn their mission into momentum through clear strategy, compelling storytelling, and simple marketing systems that drive measurable growth. Because growing audiences, increasing support, and proving results shouldn't depend on working harder.
You're Carrying a Lot
If you're leading marketing for a small nonprofit or mission-driven organization, you're probably responsible for more than marketing.
You're growing audiences.
Supporting fundraising.
Managing memberships.
Creating content.
Running campaigns.
Responding to media requests.
Reporting results to leadership and the board.
And you're likely doing it with a team of one or two people.
The challenge isn't a lack of passion.
The challenge is finding the time, focus, and systems needed to create consistent momentum
The Guide
That's Why I Started Guidepost
For more than 20 years, I've helped organizations grow audiences, strengthen brands, increase revenue, and navigate change.
I've worked with organizations ranging from Vail Resorts to Butterfly Pavilion to Colorado State University, helping them connect with the people they serve and translate mission into measurable growth.
Along the way, I discovered something important:
Most organizations don't struggle because they lack good ideas.
They struggle because they lack the time, clarity, and systems needed to turn those ideas into momentum.
That's the problem Guidepost was built to solve.
Real Organizations. Real Momentum.
I've Been Down This Trail Before
I've helped organizations achieve some remarkable outcomes along the way:
Grew attendance 62% to more than 400,000 annual visitors
Scaled organizational revenue from $3.9M to more than $9M through brand-led growth strategies
Increased donor revenue 10x, from $180K to $1.8M
Secured $25M in capital investment through strategic positioning and storytelling
Doubled membership and improved renewals from 25% to 52%
Built nationally recognized earned media programs that made Butterfly Pavilion a trusted source for major news outlets and delivered communications campaigns at Vail Resorts that executive leadership called among the strongest in company history
The numbers tell part of the story. The full story is how strategic marketing helped organizations grow audiences, strengthen brands, increase revenue, and expand impact.
What I Believe
Organizations don't need more marketing tactics.
They need:
A clear path
The right story
A simple system
A guide who knows the terrain
That's why every engagement at Guidepost is built around the Trailhead Framework™.
The Trailhead Framework™
A simple system for turning mission into momentum.
Who are you trying to reach?
What do they care about?
Why should they care?
What changes because of your work?
Donate.
Join.
Attend.
Advocate.
Content.
Campaigns.
Channels.
Why Guidepost Is Different
You Don't Need Another Vendor
You need a partner who understands both strategy and execution.
Someone who can help you:
Clarify your message
Build practical systems
Support fundraising and audience growth
Coach your team
Train your spokespeople
Report results with confidence
Guidepost combines executive-level marketing leadership, hands-on experience, and a teacher's mindset to help organizations build momentum that lasts.
Outside The Office
When I'm not helping organizations navigate growth, you'll usually find me hiking Colorado trails, skiing, mountain biking, going to track meets or baseball games, or exploring the outdoors with my family.
The best guides know the terrain.
That's true in the mountains.
And it's true in marketing.
Ready to Find Your Path?
Every organization's journey is different.
Let's talk about where you're trying to go and how to get there.
Schedule a Trailhead Session
A 30-minute working session where we'll:
Clarify your goals
Identify obstacles
Find opportunities for growth
Outline a path forward
No obligation.
No hard sell.
Just practical guidance.