A Clear Path to More Donors, Members, and Engagement
Turn Your Mission Into Momentum and Growth
We believe every organization has a mission worth advancing. The challenge isn't passion. The challenge is turning that mission into consistent momentum. Guidepost exists to tackle that challenge with you.
Clarify Your Story
Know your audience.
Define your message.
Create a compelling reason to engage.
Build Your System
Grow donors.
Increase attendance.
Strengthen engagement.
Measure what matters.
Create Momentum
Content.
Lead generation.
Reporting.
Everything working together.
The Guidepost Belief
Nonprofit business leaders are expected to do it all. Grow audiences, build campaigns, develop strategy, manage content, support fundraising, handle media inquiries, and prove results to leadership, often with a team of one or two people. The challenge isn't a lack of passion or effort. It's finding the time, focus, and systems needed to turn all that activity into meaningful momentum.
Organizations don't need more marketing tactics. They need:
A clear path.
The right story.
A simple system.
And a guide who knows the terrain.
The Trailhead Framework™
A simple system for turning mission into momentum.
Who are you trying to reach?
What do they care about?
Why should they care?
What changes because of your work?
Donate.
Join.
Attend.
Advocate.
Content.
Campaigns.
Channels.
“Guidepost didn’t pitch us. They interviewed us, then proved it. They listened carefully, checked their understanding against our priorities, and built a four-phase plan with real measurement attached. The clarity they brought to how we should think about growth was the real product, and it was worth more than the proposal itself. If you want a team that listens before they pitch, this is what that actually looks like.”
What Clarity Looks Like in Practice
A thoughtful growth strategy starts by listening before prescribing.
Real Organizations. Real Momentum.
62% attendance growth.
10X donor revenue growth.
400,000+ annual visitors.
Brand storytelling and media relations supporting one of the most recognized resort brands in the world.
Building the next generation of marketing leaders through practical, real-world education.
I've Been Down This Trail Before
For more than 20 years, I've helped organizations grow audiences, strengthen brands, increase revenue, and navigate change.
From Vail Resorts to Butterfly Pavilion to Colorado State University, I've learned that sustainable growth doesn't come from doing more marketing.
It comes from finding the right path and building systems that create momentum. Experience matters, but results matter more. Here's what that approach has delivered:
Grew attendance 62% to 400,000+ annual visitors
Scaled organizational revenue from $3.9M to $9M+ through brand-led growth strategies
Grew donor revenue 10x, from $180K to $1.8M, by aligning brand story with donor motivation
Secured $25M in capital investment through brand repositioning and narrative clarity
Doubled membership and improved renewals from 25% to 52%
Built earned media programs that established Butterfly Pavilion as a national media authority and delivered PR campaigns at Vail Resorts that the company's CMO called "the best PR I've ever seen."
Schedule a Trailhead Session
A 30-minute working session where we'll:
Clarify your goals
Identify obstacles
Find opportunities for growth
Outline a path forward
No obligation.
No hard sell.
Just practical guidance.